A key objective of mine while designing and throughout the design process was to make each step of booking and identifying journeys easier for all users. Something I’d noticed in other apps is that there was a lack of focus in each step of the booking process, for example, booking a window seat in the Trainline app was deemed far lower priority than booking a cycle space but both were visible in one complicated messy view. I felt that each step of the booking process should be its own separate screen to make it easier for all users including those with atypical needs to interpret and understand.

Focusing on joy and delight allowed me to experiment with more interesting screens and to bring in less purely functional elements to allow for a more delightful, friendly user experience.

I put together a 100-slide presentation to share this work to a number of different people to receive feedback and refine the design in response to their comments and suggestions. I also placed significant importance in there being appropriate safety features and innovated with new ideas for how to approach offline navigation in cities and for private location sharing.