Accompanying the refreshed user interface was a completely redesigned web presence. We wanted to celebrate and showcase the new interface elements and visual direction with bold animated web pages bursting with content. Starting from scratch made it possible to codevelop the website alongside the app developers to ensure a cohesive overall look and feel for the brand.

An essential part of RetailBox’s history lies in its regular commitment to seasonal refreshes and new free content. As part of these refreshes, I designed marketing campaigns and visuals for the holiday season, Pride and regional new years celebrations. In addition, I worked on the launch campaign for the new product and with the team to liaise with and learn from the community throughout the beta testing process.