Aytobee – Jackson Moran

Aytobee

One app for every way you move around the city.

Aytobee reimagines how travel apps should feel. Not just functional, but alive. TfL, buses, trains, cycling, taxis and more, brought together in one experience built around rich visuals, Lottie animations and a colour system that shifts with your journey and tells you what matters.

The UI moves with you. Scan a bus stop to see every route at once, unlock a Santander Cycles bike from your wrist, find your seat the moment you board or step off a plane and know how to get around before you've found the exit. Each moment gets its own native, dynamic interface, and your Apple Watch is always there for the glanceable stuff. Getting around has never felt this considered.

Year

2025-26

Scope

Product Design, Visuals

Client

Personal

Platform

iOS, watchOS

Wayfinding

Get from A to B without complexity.

Every mode of transport lives in one place. Sort by time, cost or connections, see your Oyster balance, top up on the go and keep your passes ready before you're at the gate. Your journey on your wrist when you need a glance, and turn-by-turn when you need the detail. Getting around has never asked less of you.

On the move, any time
Your whole journey lives on your wrist. Swipe between routes, check colour-coded connections at a glance and navigate without ever pulling out your phone.
All your travel in one place
See your options laid out with time, cost and connections, sort by what matters most to you, and tap Go when you're ready for turn-by-turn or step guidance.
Your Oyster anywhere
Top up, keep an eye on your balance and manage your Travelcard passes in one place. Seven, 14 or 28 days — you'll never be caught out at the gate again.
Here to there, in a tap
Quickly cycle between all available travel options, see ticket pricing, and get going with just a tap.

On the move, any time
Your whole journey lives on your wrist. Swipe between routes, check colour-coded connections at a glance and navigate without ever pulling out your phone.
All your travel in one place
See your options laid out with time, cost and connections, sort by what matters most to you, and tap Go when you're ready for turn-by-turn or step guidance.
Your Oyster anywhere
Top up, keep an eye on your balance and manage your Travelcard passes in one place. Seven, 14 or 28 days — you'll never be caught out at the gate again.
Here to there, in a tap
Quickly cycle between all available travel options, see ticket pricing, and get going with just a tap.

On the move, any time
Your whole journey lives on your wrist. Swipe between routes, check colour-coded connections at a glance and navigate without ever pulling out your phone.
All your travel in one place
See your options laid out with time, cost and connections, sort by what matters most to you, and tap Go when you're ready for turn-by-turn or step guidance.
Your Oyster anywhere
Top up, keep an eye on your balance and manage your Travelcard passes in one place. Seven, 14 or 28 days — you'll never be caught out at the gate again.
Here to there, in a tap
Quickly cycle between all available travel options, see ticket pricing, and get going with just a tap.

Navigation

Now there’s nowhere you can’t get to know.

Getting somewhere new used to mean second-guessing every step. Colour shifts as you close in, alerts jump in before you need them, your ticket's open before you're at the gate. Step off a plane and see how the local transit works in seconds. Glance at your wrist for the next turn. There's nowhere you can't find your feet.

A vibrant system you can depend on
Colour does the heavy lifting. State, urgency and priority are all built into the Cotton System, so you always know what needs your attention and when.
Nearby stops, on your wrist
Glance left or right to peek at what's coming before you're even there, so you can switch between your full route and the next step without ever missing a turn.
Easy navigation from here to there
Turn-by-turn guidance that speaks your language, with colour shifting from cool to warm as you close in on each step, so you always know how far you've got left.
Passes ready when you need them
Your ticket is open and ready before you're at the gate, with validity, railcard details and your QR code all in one place and shareable with a tap.
Intelligent feedback along the way
Big, vibrant alerts jump in at exactly the right moment, whether you're approaching a junction, dropping someone off or hitting a disruption, so you'll always know before you need to.
New city? You’re a local already
Step off the plane and straight into it. See how the local transit works, get to your hotel and book your ride, all before you've found the luggage carousel.

A vibrant system you can depend on
Colour does the heavy lifting. State, urgency and priority are all built into the Cotton System, so you always know what needs your attention and when.
Nearby stops, on your wrist
Glance left or right to peek at what's coming before you're even there, so you can switch between your full route and the next step without ever missing a turn.
Easy navigation from here to there
Turn-by-turn guidance that speaks your language, with colour shifting from cool to warm as you close in on each step, so you always know how far you've got left.
Passes ready when you need them
Your ticket is open and ready before you're at the gate, with validity, railcard details and your QR code all in one place and shareable with a tap.
Intelligent feedback along the way
Big, vibrant alerts jump in at exactly the right moment, whether you're approaching a junction, dropping someone off or hitting a disruption, so you'll always know before you need to.
New city? You’re a local already
Step off the plane and straight into it. See how the local transit works, get to your hotel and book your ride, all before you've found the luggage carousel.

A vibrant system you can depend on
Colour does the heavy lifting. State, urgency and priority are all built into the Cotton System, so you always know what needs your attention and when.
Nearby stops, on your wrist
Glance left or right to peek at what's coming before you're even there, so you can switch between your full route and the next step without ever missing a turn.
Easy navigation from here to there
Turn-by-turn guidance that speaks your language, with colour shifting from cool to warm as you close in on each step, so you always know how far you've got left.
Passes ready when you need them
Your ticket is open and ready before you're at the gate, with validity, railcard details and your QR code all in one place and shareable with a tap.
Intelligent feedback along the way
Big, vibrant alerts jump in at exactly the right moment, whether you're approaching a junction, dropping someone off or hitting a disruption, so you'll always know before you need to.
New city? You’re a local already
Step off the plane and straight into it. See how the local transit works, get to your hotel and book your ride, all before you've found the luggage carousel.

Trains

Sit back and enjoy the ride, whether you’re by the window or not.

Every detail sorted before you board. Find your platform, check your seat and browse every stop along the way. Book exactly how you like it, down to window or aisle, table or bike space. Share your ETA with the people waiting and let quiet updates do the rest. From the moment you step on to the moment you arrive, you're always one step ahead.

Get to your seat right away
With a real-time arrow for navigation, simple carriage map and seat number right there, finding your seat is the easiest part of the journey.
Your train's here, and the details
Platform, seat and every stop along the way sorted before you board, so you can minimise to a floating card and carry on without missing a thing.
Seat booking simplified
Illustrated and easy to move through, picking your class, seat, table and whether to bring your bike finally feels like part of the fun.
Live travel updates
Choose who's in the loop and for how long, so quiet updates on delays and arrivals reach the right people without anyone having to ask.
Your platform’s ready
Colour shifts as you get closer and stairs, bridges or platform switches get flagged before you need to move, so you're always exactly where you need to be.

Get to your seat right away
With a real-time arrow for navigation, simple carriage map and seat number right there, finding your seat is the easiest part of the journey.
Your train's here, and the details
Platform, seat and every stop along the way sorted before you board, so you can minimise to a floating card and carry on without missing a thing.
Seat booking simplified
Illustrated and easy to move through, picking your class, seat, table and whether to bring your bike finally feels like part of the fun.
Live travel updates
Choose who's in the loop and for how long, so quiet updates on delays and arrivals reach the right people without anyone having to ask.
Your platform’s ready
Colour shifts as you get closer and stairs, bridges or platform switches get flagged before you need to move, so you're always exactly where you need to be.

Get to your seat right away
With a real-time arrow for navigation, simple carriage map and seat number right there, finding your seat is the easiest part of the journey.
Your train's here, and the details
Platform, seat and every stop along the way sorted before you board, so you can minimise to a floating card and carry on without missing a thing.
Seat booking simplified
Illustrated and easy to move through, picking your class, seat, table and whether to bring your bike finally feels like part of the fun.
Live travel updates
Choose who's in the loop and for how long, so quiet updates on delays and arrivals reach the right people without anyone having to ask.
Your platform’s ready
Colour shifts as you get closer and stairs, bridges or platform switches get flagged before you need to move, so you're always exactly where you need to be.

Cycling

Tap and unlock the possibilities on the ride.

Cycling around the city should be freeing, not stressful. Just unlock from your wrist, snap a photo when you dock and let quiet nudges handle the rest. Whether you're watching your battery, riding with friends or just exploring somewhere new, you've always got everything you need to keep the wheels turning.

Unlock, watch out
At just a glance, see bicycle docking or undocking information, codes and pricing – and get real time updates when you're docked successfully and good to go.
Just get going
With a clear unlock code, photo docking confirmation and smart nudges for limits and zones, getting going has never been simpler.
Share your journey with friends
Cycling with friends have never been so much fun, or so easy. Shared routes, updates and separation alerts mean everyone stays on track.
Always know how you’re faring
Designed to reduce stress, battery alerts and nearby docking stations are always in reach, so you'll never be caught out mid-ride.

Unlock, watch out
At just a glance, see bicycle docking or undocking information, codes and pricing – and get real time updates when you're docked successfully and good to go.
Just get going
With a clear unlock code, photo docking confirmation and smart nudges for limits and zones, getting going has never been simpler.
Share your journey with friends
Cycling with friends have never been so much fun, or so easy. Shared routes, updates and separation alerts mean everyone stays on track.
Always know how you’re faring
Designed to reduce stress, battery alerts and nearby docking stations are always in reach, so you'll never be caught out mid-ride.

Unlock, watch out
At just a glance, see bicycle docking or undocking information, codes and pricing – and get real time updates when you're docked successfully and good to go.
Just get going
With a clear unlock code, photo docking confirmation and smart nudges for limits and zones, getting going has never been simpler.
Share your journey with friends
Cycling with friends have never been so much fun, or so easy. Shared routes, updates and separation alerts mean everyone stays on track.
Always know how you’re faring
Designed to reduce stress, battery alerts and nearby docking stations are always in reach, so you'll never be caught out mid-ride.

Buses

Stroll, snap and ride. No more guessing where your bus is going.

Buses can be unpredictable, easy to miss and hard to understand when things go wrong. Just scan a stop to see everything at once, grab your ticket without breaking stride and keep your regular routes pinned and ready. And when a diversion hits, clear announcements and suggested alternative routes mean you're never left guessing.

Eyes on where you are
Nearby buses and stops surface as you move, bold and easy to spot on your wrist — so wherever you are in the city, you're never out of the loop.
Never miss your bus
Scan a bus stop sign and instantly see timetables, schedules, tickets and providers. Plus, nearby bus stops enlarge showing you which buses are nearby. Save your regular routes, pin them to the top and see exactly what's coming before you even step on.
Grab your ticket on the go
Always know what tickets are available, how to buy them and which buses they're valid on — and on supported buses, grab one right away without breaking stride.
Finally, early terminations
Diversions and early terminations used to mean guessing games. Now you can read driver announcements clearly, see what's changed and find alternative ways to get back on track — or stay on with confidence, knowing exactly where it ends.

Eyes on where you are
Nearby buses and stops surface as you move, bold and easy to spot on your wrist — so wherever you are in the city, you're never out of the loop.
Never miss your bus
Scan a bus stop sign and instantly see timetables, schedules, tickets and providers. Plus, nearby bus stops enlarge showing you which buses are nearby. Save your regular routes, pin them to the top and see exactly what's coming before you even step on.
Grab your ticket on the go
Always know what tickets are available, how to buy them and which buses they're valid on — and on supported buses, grab one right away without breaking stride.
Finally, early terminations
Diversions and early terminations used to mean guessing games. Now you can read driver announcements clearly, see what's changed and find alternative ways to get back on track — or stay on with confidence, knowing exactly where it ends.

Eyes on where you are
Nearby buses and stops surface as you move, bold and easy to spot on your wrist — so wherever you are in the city, you're never out of the loop.
Never miss your bus
Scan a bus stop sign and instantly see timetables, schedules, tickets and providers. Plus, nearby bus stops enlarge showing you which buses are nearby. Save your regular routes, pin them to the top and see exactly what's coming before you even step on.
Grab your ticket on the go
Always know what tickets are available, how to buy them and which buses they're valid on — and on supported buses, grab one right away without breaking stride.
Finally, early terminations
Diversions and early terminations used to mean guessing games. Now you can read driver announcements clearly, see what's changed and find alternative ways to get back on track — or stay on with confidence, knowing exactly where it ends.

Designed with love in London.

All iconography, illustrations and visuals were hand crafted by Jackson.

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All testing information (including comparisons against production versions) is accurate as of the time of print, or the time of the studies undertaken. No liabilities are assumed for any mistakes, inaccuracies or factual errors made in the publishing of the case studies contained herein.