SeeFoam
Window displays, unlocked for everyone.
SeeFoam started with a personal love for window displays — the craft, the storytelling, the way a great one stops you in your tracks. That curiosity turned into a bigger question: what if the blind and low vision community could experience all of that too?
The answer was an experience built from the ground up with the people it was designed for. Through interviews and co-creation with blind, low vision and autistic communities, SeeFoam translates the richness of visual merchandising into gorgeous animated visuals and immersive soundscapes that honour the original creator's intent. For sighted users it goes further, unlocking stunning extended content that pushes the experience beyond the window itself. Storytelling, opened up to more people.
Year
2025
Scope
Product Design, Visuals, Development
Client
Personal
Platform
iOS, App Clip
Introducing SeeFoam
A new way to unlock so much more of window displays.
Designed to open up window displays to blind and low vision users, but also built to benefit full-vision users too, SeeFoam unlocks rich soundscapes and animated experiences when users scan compatible window displays.
Get started with ease
Delightfully simple, and guided, onboarding makes getting started and trying your first demo easy.
Just scan a window display
An effortless, and easy process of scanning to unlock content makes learning a new experience super fast and reliable.
Unlock rich experiences
With instant recognition, you'll unlock rich video and soundscape experiences, transporting you into a window display experience, just as the designer intended.
Next-level experiences
Rich, multimodal experiences with ambient sounds, narration, haptic effects and beautiful visuals await you as the next-level experiences when you scan a display.
Dial in audio or vocals
Controls in every experience allow you to choose to switch between audio and visuals, visuals only or audio only – so you can enjoy content however you like best.
Get started with ease
Delightfully simple, and guided, onboarding makes getting started and trying your first demo easy.
Just scan a window display
An effortless, and easy process of scanning to unlock content makes learning a new experience super fast and reliable.
Unlock rich experiences
With instant recognition, you'll unlock rich video and soundscape experiences, transporting you into a window display experience, just as the designer intended.
Next-level experiences
Rich, multimodal experiences with ambient sounds, narration, haptic effects and beautiful visuals await you as the next-level experiences when you scan a display.
Dial in audio or vocals
Controls in every experience allow you to choose to switch between audio and visuals, visuals only or audio only – so you can enjoy content however you like best.
Get started with ease
Delightfully simple, and guided, onboarding makes getting started and trying your first demo easy.
Just scan a window display
An effortless, and easy process of scanning to unlock content makes learning a new experience super fast and reliable.
Unlock rich experiences
With instant recognition, you'll unlock rich video and soundscape experiences, transporting you into a window display experience, just as the designer intended.
Next-level experiences
Rich, multimodal experiences with ambient sounds, narration, haptic effects and beautiful visuals await you as the next-level experiences when you scan a display.
Dial in audio or vocals
Controls in every experience allow you to choose to switch between audio and visuals, visuals only or audio only – so you can enjoy content however you like best.
Accessibility
Designed to work for everybody.
With accessibility at the core of the product, interactivity and navigation via voice was a core foundational principle from the beginning. Extensive options for voice, and a set of voice shortcuts, make navigating from page to page, and interacting with pages in natural speech, easy and straight forward.
A thousand opportunities
Designed to be fully accessible, with a multitude of options available to make your experience better.
Fully voice operable
Get clear page-by-page guidance at the top of every screen to know how to get started, and interact with primary functions on the page.
Speech, the way you want it
Choose the level of complexity of descriptions, dial in the speed and depth of content, choose your narrator and more.
Unlock brand experiences
Choose to opt in to rich brand experience with beautiful narration, including sponsored content, ads and products, or stick to core Window Display descriptions.
Escape any time
Escape a flow at any time with phrases you can say aloud anywhere in the product, to always get back home.
A thousand opportunities
Designed to be fully accessible, with a multitude of options available to make your experience better.
Fully voice operable
Get clear page-by-page guidance at the top of every screen to know how to get started, and interact with primary functions on the page.
Speech, the way you want it
Choose the level of complexity of descriptions, dial in the speed and depth of content, choose your narrator and more.
Unlock brand experiences
Choose to opt in to rich brand experience with beautiful narration, including sponsored content, ads and products, or stick to core Window Display descriptions.
Escape any time
Escape a flow at any time with phrases you can say aloud anywhere in the product, to always get back home.
A thousand opportunities
Designed to be fully accessible, with a multitude of options available to make your experience better.
Fully voice operable
Get clear page-by-page guidance at the top of every screen to know how to get started, and interact with primary functions on the page.
Speech, the way you want it
Choose the level of complexity of descriptions, dial in the speed and depth of content, choose your narrator and more.
Unlock brand experiences
Choose to opt in to rich brand experience with beautiful narration, including sponsored content, ads and products, or stick to core Window Display descriptions.
Escape any time
Escape a flow at any time with phrases you can say aloud anywhere in the product, to always get back home.
Adaptive experience
Hand-crafted experiences for any brand campaign.
Rich, hand-crafted brand experiences are right at home in SeeFoam. Designed to unlock a whole new commerce experience, you can shop what you see and hear, save items to wishlists, dive further into the full collection, and even explore the creative teams behind the campaigns.
Seven vibrant demos
Seven vibrant demos are offered to showcase the full functionality and expressive experiences offered by SeeFoam.
Shop what you see
Instantly shop what you see or hear in your experience, and save your favourite products to your wishlist for later.
All the details, in one place
Get comprehensive detail on the experience, including campaign, views, days active, designers, narrators and creative teams involved. Save for later and listen directly.
Just tap explore, to go even further
When you've finished checking out the experience, tap Explore to dig in further at the brand site, or to explore the full collection directly in-app.
Hottest campaigns are here
Step into the hottest campaigns available, with limited-time brand deals and promotions, like this example with Hermes.
Seven vibrant demos
Seven vibrant demos are offered to showcase the full functionality and expressive experiences offered by SeeFoam.
Shop what you see
Instantly shop what you see or hear in your experience, and save your favourite products to your wishlist for later.
All the details, in one place
Get comprehensive detail on the experience, including campaign, views, days active, designers, narrators and creative teams involved. Save for later and listen directly.
Just tap explore, to go even further
When you've finished checking out the experience, tap Explore to dig in further at the brand site, or to explore the full collection directly in-app.
Hottest campaigns are here
Step into the hottest campaigns available, with limited-time brand deals and promotions, like this example with Hermes.
Seven vibrant demos
Seven vibrant demos are offered to showcase the full functionality and expressive experiences offered by SeeFoam.
Shop what you see
Instantly shop what you see or hear in your experience, and save your favourite products to your wishlist for later.
All the details, in one place
Get comprehensive detail on the experience, including campaign, views, days active, designers, narrators and creative teams involved. Save for later and listen directly.
Just tap explore, to go even further
When you've finished checking out the experience, tap Explore to dig in further at the brand site, or to explore the full collection directly in-app.
Hottest campaigns are here
Step into the hottest campaigns available, with limited-time brand deals and promotions, like this example with Hermes.
SeeFoam System
An expressive, dynamic system with a soft side.
Crafted to feel vibrant, expressive and dynamic, the SeeFoam system uses intentional colour with rich content posters and animations, coupled with simple, monotone iconography to make navigation easy.
Soft, round edges, and smooth animations make actions easy and lightweight, ensuring you can move through the product without interruption.
Meet Sven, our feathered friend
Sven the bird is by your side during set up, and as an example of something (or someone) you can scan in our demos.
Simplicity at its essence
Simple, medium-weight icons across the product help bring clear consistency to functions and pages.
Light and approachable
Elegant usage of Lotties and subtle animations help support lightweight interactions, giving onboarding guidance and clarity to more complex interactions.
Layered with intention
Intelligent use of layering and page structure ensures that the hierarchy and relationship between views is always clear.
Moments of 3D
Designed to bring some additional character and liveliness to particular moments of delight, 3D elements are animated and used to help lift the product.
Meet Sven, our feathered friend
Sven the bird is by your side during set up, and as an example of something (or someone) you can scan in our demos.
Simplicity at its essence
Simple, medium-weight icons across the product help bring clear consistency to functions and pages.
Light and approachable
Elegant usage of Lotties and subtle animations help support lightweight interactions, giving onboarding guidance and clarity to more complex interactions.
Layered with intention
Intelligent use of layering and page structure ensures that the hierarchy and relationship between views is always clear.
Moments of 3D
Designed to bring some additional character and liveliness to particular moments of delight, 3D elements are animated and used to help lift the product.
Meet Sven, our feathered friend
Sven the bird is by your side during set up, and as an example of something (or someone) you can scan in our demos.
Simplicity at its essence
Simple, medium-weight icons across the product help bring clear consistency to functions and pages.
Light and approachable
Elegant usage of Lotties and subtle animations help support lightweight interactions, giving onboarding guidance and clarity to more complex interactions.
Layered with intention
Intelligent use of layering and page structure ensures that the hierarchy and relationship between views is always clear.
Moments of 3D
Designed to bring some additional character and liveliness to particular moments of delight, 3D elements are animated and used to help lift the product.
A sight for sore eyes
Impact by numbers.
3K+ potential testers, across four days
Estimated potential audience of more than 3K testers across four days at the CSM Graduate Shows. Estimated reach only.
20 seconds average time to play
Measured based on average time to scan, view and install App Clip, and then open. Excludes network-related disruptions. Testing environment was connected to Wi-Fi, supporting devices with iOS 18 or later, on iPhone 11 or later.
4.5 minutes average playback time
Measured based on average time from opening the product, through onboarding and demo playback. Incompatible devices or incomplete download/onboarding journeys were excluded.
100% voice operable
Measured based on voice operability of every core functionality on every screen in testing (48 screens). Testing environment was conducted on Wi-Fi using iPhone 16 Pro in UK English.
5 diverse interviewees
5 interviewees made up of candidates from the following groups were interviewed at successive stages of development, pre-release and beta release: low-vision, full vision, partially hard of hearing, neurodivigent and fully-abled.
3K+ potential testers, across four days
Estimated potential audience of more than 3K testers across four days at the CSM Graduate Shows. Estimated reach only.
20 seconds average time to play
Measured based on average time to scan, view and install App Clip, and then open. Excludes network-related disruptions. Testing environment was connected to Wi-Fi, supporting devices with iOS 18 or later, on iPhone 11 or later.
4.5 minutes average playback time
Measured based on average time from opening the product, through onboarding and demo playback. Incompatible devices or incomplete download/onboarding journeys were excluded.
100% voice operable
Measured based on voice operability of every core functionality on every screen in testing (48 screens). Testing environment was conducted on Wi-Fi using iPhone 16 Pro in UK English.
5 diverse interviewees
5 interviewees made up of candidates from the following groups were interviewed at successive stages of development, pre-release and beta release: low-vision, full vision, partially hard of hearing, neurodivigent and fully-abled.
3K+ potential testers, across four days
Estimated potential audience of more than 3K testers across four days at the CSM Graduate Shows. Estimated reach only.
20 seconds average time to play
Measured based on average time to scan, view and install App Clip, and then open. Excludes network-related disruptions. Testing environment was connected to Wi-Fi, supporting devices with iOS 18 or later, on iPhone 11 or later.
4.5 minutes average playback time
Measured based on average time from opening the product, through onboarding and demo playback. Incompatible devices or incomplete download/onboarding journeys were excluded.
100% voice operable
Measured based on voice operability of every core functionality on every screen in testing (48 screens). Testing environment was conducted on Wi-Fi using iPhone 16 Pro in UK English.
5 diverse interviewees
5 interviewees made up of candidates from the following groups were interviewed at successive stages of development, pre-release and beta release: low-vision, full vision, partially hard of hearing, neurodivigent and fully-abled.
Designed with love in London.
All iconography, illustrations and visuals were hand crafted by Jackson.
Copyright & Properties
iPhone, iPad, Mac and Apple Watch are registered trademarks of Apple Inc. TfL, Oyster and the TfL logo are trademarks of Transport for London. Hermes, the Hermes logo and wordmark are trademarks of Hermes. The Bounce Back logo is a trademark of Bounce Back Drinks Limited. All other logos and wordmarks are the respective trademarks of their owners. No infringement is intended.
All testing information (including comparisons against production versions) is accurate as of the time of print, or the time of the studies undertaken. No liabilities are assumed for any mistakes, inaccuracies or factual errors made in the publishing of the case studies contained herein.
Copyright Jackson Moran 2026-27. All rights reserved.
Designed with love in London.
All iconography, illustrations and visuals were hand crafted by Jackson.
Copyright & Properties
iPhone, iPad, Mac and Apple Watch are registered trademarks of Apple Inc. TfL, Oyster and the TfL logo are trademarks of Transport for London. Hermes, the Hermes logo and wordmark are trademarks of Hermes. The Bounce Back logo is a trademark of Bounce Back Drinks Limited. All other logos and wordmarks are the respective trademarks of their owners. No infringement is intended.
All testing information (including comparisons against production versions) is accurate as of the time of print, or the time of the studies undertaken. No liabilities are assumed for any mistakes, inaccuracies or factual errors made in the publishing of the case studies contained herein.
Copyright Jackson Moran 2026-27. All rights reserved.
Designed with love in London.
All iconography, illustrations and visuals were hand crafted by Jackson.
Copyright & Properties
iPhone, iPad, Mac and Apple Watch are registered trademarks of Apple Inc. TfL, Oyster and the TfL logo are trademarks of Transport for London. Hermes, the Hermes logo and wordmark are trademarks of Hermes. The Bounce Back logo is a trademark of Bounce Back Drinks Limited. All other logos and wordmarks are the respective trademarks of their owners. No infringement is intended.
All testing information (including comparisons against production versions) is accurate as of the time of print, or the time of the studies undertaken. No liabilities are assumed for any mistakes, inaccuracies or factual errors made in the publishing of the case studies contained herein.
Copyright Jackson Moran 2026-27. All rights reserved.