Cookie

The family cooking app everyone actually wants to use.

Cookie is a cooking app the whole family actually wants to use. Designed for all ages across iPhone and iPad, it pairs rich recipe illustrations with a smart ingredient scanner that pulls together meal ideas from whatever's already in the fridge.

Every detail is built around real family life. Big tap targets for little hands, built-in safety prompts for hot pans and sharp knives, and an Apple Watch companion so parents can approve a cooking session from wherever they are. Recipes are quick and lightweight, pulled from a dedicated catalogue that gets smarter over time. Your Taste Profile learns what you and your family genuinely enjoy, while Leftovers helps make sure nothing goes to waste.

Year

2025

Scope

Product Design, Visuals

Client

Personal

Platform

iOS, iPadOS, watchOS

Easy to understand

Designed to make it easy for families to get started.

Getting started in the kitchen should feel exciting, not overwhelming. Just double-tap to cycle through what's in the fridge, pick your ingredients and let Cookie do the thinking. Whether you're carrying the shopping in or checking macros on your wrist, everything you need is always within reach.

One-handed input
A double-tap cycles through your fridge ingredients, marks what you have and surfaces recipe suggestions — all from your wrist, even when your hands are full.
Choose whatever’s in the fridge
Select what you've got lying around and Cookie cooks up a shortlist of options. Search fast, or hold down on any ingredient for more detail and macros.
Unlock thousands of recipes
With hundreds of simple recipes in the catalogue, Cookie finds meals the whole family can enjoy — even when the fridge is looking a little bare.
Get easy instructions
Bite-size steps, rich illustrations and guidance on what will taste best, so cooking feels less like following a manual and more like having someone in the kitchen with you.
Make healthier choices on the fly
Hold down on any ingredient — on your wrist or your phone — to see detailed macro information, calories and what will help you smash your health goals.

One-handed input
A double-tap cycles through your fridge ingredients, marks what you have and surfaces recipe suggestions — all from your wrist, even when your hands are full.
Choose whatever’s in the fridge
Select what you've got lying around and Cookie cooks up a shortlist of options. Search fast, or hold down on any ingredient for more detail and macros.
Unlock thousands of recipes
With hundreds of simple recipes in the catalogue, Cookie finds meals the whole family can enjoy — even when the fridge is looking a little bare.
Get easy instructions
Bite-size steps, rich illustrations and guidance on what will taste best, so cooking feels less like following a manual and more like having someone in the kitchen with you.
Make healthier choices on the fly
Hold down on any ingredient — on your wrist or your phone — to see detailed macro information, calories and what will help you smash your health goals.

One-handed input
A double-tap cycles through your fridge ingredients, marks what you have and surfaces recipe suggestions — all from your wrist, even when your hands are full.
Choose whatever’s in the fridge
Select what you've got lying around and Cookie cooks up a shortlist of options. Search fast, or hold down on any ingredient for more detail and macros.
Unlock thousands of recipes
With hundreds of simple recipes in the catalogue, Cookie finds meals the whole family can enjoy — even when the fridge is looking a little bare.
Get easy instructions
Bite-size steps, rich illustrations and guidance on what will taste best, so cooking feels less like following a manual and more like having someone in the kitchen with you.
Make healthier choices on the fly
Hold down on any ingredient — on your wrist or your phone — to see detailed macro information, calories and what will help you smash your health goals.

Parental Controls

A safe environment for kids that parents can rely on.

Kids in the kitchen is a wonderful thing, and Cookie makes sure it stays that way. Pin-protected steps, wrist-tap approvals and substitution controls mean parents stay in the loop without hovering over every chop and stir.

Safety first, at every step
For higher-risk tasks like cutting or peeling, a Pin Code means kids never see the next step until a parent has approved it. Independence, with peace of mind built right in.
Approve or deny actions right away
A quick tap on your wrist is all it takes to approve a step, deny it or ask your child to wait for supervision. Easy to see what's been requested, and easy to act on it wherever you are.
No lemons left? No problem
Kids can suggest substitutions when an ingredient runs out or they fancy a change — but the final call is always yours. Approve, deny or suggest something better, even from across town, and your child sees your suggestion right away.

Safety first, at every step
For higher-risk tasks like cutting or peeling, a Pin Code means kids never see the next step until a parent has approved it. Independence, with peace of mind built right in.
Approve or deny actions right away
A quick tap on your wrist is all it takes to approve a step, deny it or ask your child to wait for supervision. Easy to see what's been requested, and easy to act on it wherever you are.
No lemons left? No problem
Kids can suggest substitutions when an ingredient runs out or they fancy a change — but the final call is always yours. Approve, deny or suggest something better, even from across town, and your child sees your suggestion right away.

Safety first, at every step
For higher-risk tasks like cutting or peeling, a Pin Code means kids never see the next step until a parent has approved it. Independence, with peace of mind built right in.
Approve or deny actions right away
A quick tap on your wrist is all it takes to approve a step, deny it or ask your child to wait for supervision. Easy to see what's been requested, and easy to act on it wherever you are.
No lemons left? No problem
Kids can suggest substitutions when an ingredient runs out or they fancy a change — but the final call is always yours. Approve, deny or suggest something better, even from across town, and your child sees your suggestion right away.

Intelligent curation

Continually learning what should be on the menu.

Cookie gets smarter every time you use it. Rate a dish, snap your leftovers, set your timers and dial in your Taste Profile — and the more you put in, the better it gets at knowing exactly what your family wants for dinner.

Timers on your terms
Tap to start a timer at any step, adjust on the fly and set your preferences upfront if you like things a little over or under. Every timer adjusts automatically to match.
Nothing goes to waste
Snap a photo of what's left after a meal and Leftovers logs it, suggests what to do with it and factors it into future recipe recommendations too.
Michelin, who?
Rate every recipe and Cookie learns fast. Dial your rating up or down to reflect how much you liked the dish, and your recommendations get sharper every time.
It knows your tolerances
Build your Taste Profile with preferences for spice, flavour and culinary adventure, and you'll get more closely tailored matches for dishes in future.

Timers on your terms
Tap to start a timer at any step, adjust on the fly and set your preferences upfront if you like things a little over or under. Every timer adjusts automatically to match.
Nothing goes to waste
Snap a photo of what's left after a meal and Leftovers logs it, suggests what to do with it and factors it into future recipe recommendations too.
Michelin, who?
Rate every recipe and Cookie learns fast. Dial your rating up or down to reflect how much you liked the dish, and your recommendations get sharper every time.
It knows your tolerances
Build your Taste Profile with preferences for spice, flavour and culinary adventure, and you'll get more closely tailored matches for dishes in future.

Timers on your terms
Tap to start a timer at any step, adjust on the fly and set your preferences upfront if you like things a little over or under. Every timer adjusts automatically to match.
Nothing goes to waste
Snap a photo of what's left after a meal and Leftovers logs it, suggests what to do with it and factors it into future recipe recommendations too.
Michelin, who?
Rate every recipe and Cookie learns fast. Dial your rating up or down to reflect how much you liked the dish, and your recommendations get sharper every time.
It knows your tolerances
Build your Taste Profile with preferences for spice, flavour and culinary adventure, and you'll get more closely tailored matches for dishes in future.

Celery design system

A visual system everyone can connect with.

Celery was built around the idea that cooking should feel welcoming to everyone at the table. Warm, rounded and friendly throughout, it's a system that lowers the barrier for little ones without ever feeling like it's talking down to parents.

Soft and approachable
Rounded corners, warm colours and friendly illustrations mean Cookie never feels clinical or cold. It's designed to feel like a kitchen you'd actually want to cook in, where the stakes are low.
Delightfully simple to use
From recipe structure to the wider app, simplicity runs through everything. It's flexible enough for parents, children and individuals alike, but supported by clear guardrails in place for the things that really matter, like keeping kids safe.
Lightweight and fast
Light materials and simple gestures mean taking an action, or changing your mind, is always easy. Mistakes are easy to undo and destructive actions are rare by design, so nothing ever feels too precious to touch.
Go big, at home
Cookie on iPad was built for the larger canvas, with a specialised experience that gives you more room to breathe. More ingredients, more recipes, more space to cook the way you want to.
A canvas for culinary creativity
On iPad, Cookie really opens up. Room for sprawling ingredient lists, full-size recipes and the kind of cooking you want to linger over. Dream it up, then make it happen.

Soft and approachable
Rounded corners, warm colours and friendly illustrations mean Cookie never feels clinical or cold. It's designed to feel like a kitchen you'd actually want to cook in, where the stakes are low.
Delightfully simple to use
From recipe structure to the wider app, simplicity runs through everything. It's flexible enough for parents, children and individuals alike, but supported by clear guardrails in place for the things that really matter, like keeping kids safe.
Lightweight and fast
Light materials and simple gestures mean taking an action, or changing your mind, is always easy. Mistakes are easy to undo and destructive actions are rare by design, so nothing ever feels too precious to touch.
Go big, at home
Cookie on iPad was built for the larger canvas, with a specialised experience that gives you more room to breathe. More ingredients, more recipes, more space to cook the way you want to.
A canvas for culinary creativity
On iPad, Cookie really opens up. Room for sprawling ingredient lists, full-size recipes and the kind of cooking you want to linger over. Dream it up, then make it happen.

Soft and approachable
Rounded corners, warm colours and friendly illustrations mean Cookie never feels clinical or cold. It's designed to feel like a kitchen you'd actually want to cook in, where the stakes are low.
Delightfully simple to use
From recipe structure to the wider app, simplicity runs through everything. It's flexible enough for parents, children and individuals alike, but supported by clear guardrails in place for the things that really matter, like keeping kids safe.
Lightweight and fast
Light materials and simple gestures mean taking an action, or changing your mind, is always easy. Mistakes are easy to undo and destructive actions are rare by design, so nothing ever feels too precious to touch.
Go big, at home
Cookie on iPad was built for the larger canvas, with a specialised experience that gives you more room to breathe. More ingredients, more recipes, more space to cook the way you want to.
A canvas for culinary creativity
On iPad, Cookie really opens up. Room for sprawling ingredient lists, full-size recipes and the kind of cooking you want to linger over. Dream it up, then make it happen.

Designed with love in London.

All iconography, illustrations and visuals were hand crafted by Jackson.

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iPhone, iPad, Mac and Apple Watch are registered trademarks of Apple Inc. TfL, Oyster and the TfL logo are trademarks of Transport for London. Hermes, the Hermes logo and wordmark are trademarks of Hermes. The Bounce Back logo is a trademark of Bounce Back Drinks Limited. All other logos and wordmarks are the respective trademarks of their owners. No infringement is intended.

All testing information (including comparisons against production versions) is accurate as of the time of print, or the time of the studies undertaken. No liabilities are assumed for any mistakes, inaccuracies or factual errors made in the publishing of the case studies contained herein.