Bounce Back

More people, more bounce. Bringing the science-backed brand to new audiences.

Bounce Back is a science-backed, low calorie alternative to caffeine — and it wanted more people to know about it. The brief was simple: open up the brand to new audiences without losing what made it worth talking about in the first place.

The work leaned into real moments. The pre-run ritual, the post-meditation wind-down, the 3pm slump, the morning after a big night. Dynamic, energetic visuals brought each lifestyle to life with Bounce Back in hand, tapping into the flavours and the people drawn to them. The creative celebrated how effortlessly it fits into anyone's day — meeting new audiences where they already are, and giving them a reason to make the switch. The bounce, very much intended.

Year

2024

Scope

Site Design, Visuals

Client

Bounce Back Drinks

Platform

Web

A fresh expression

Telling the Bounce Back story, with full energy.

Beginning with the core goal of driving better product discovery, retaining a fast way to check out for regular customers, and to bring out the flavour and occasion benefits, the new experience tells the Bounce Back story with rich detail.

Designed for every occasion
With a focus on the people and experiences that Bounce Back compliments, the new homepage shares stories and benefits for every type of occasion.
A story of recovery
Designed to introduce new audiences to our brand, the new Our Story page shares key moments, the philosophy, key people and more.
Easily find everything
A refined navigation experience makes it easy to find our story, ingredients, stockists, shipping information and more.
Explore the journey
Check out the early formulas, key moments and how we got to the Bounce Back of today.

Designed for every occasion
With a focus on the people and experiences that Bounce Back compliments, the new homepage shares stories and benefits for every type of occasion.
A story of recovery
Designed to introduce new audiences to our brand, the new Our Story page shares key moments, the philosophy, key people and more.
Easily find everything
A refined navigation experience makes it easy to find our story, ingredients, stockists, shipping information and more.
Explore the journey
Check out the early formulas, key moments and how we got to the Bounce Back of today.

Designed for every occasion
With a focus on the people and experiences that Bounce Back compliments, the new homepage shares stories and benefits for every type of occasion.
A story of recovery
Designed to introduce new audiences to our brand, the new Our Story page shares key moments, the philosophy, key people and more.
Easily find everything
A refined navigation experience makes it easy to find our story, ingredients, stockists, shipping information and more.
Explore the journey
Check out the early formulas, key moments and how we got to the Bounce Back of today.

Bounce is back

An experience that packs a punch.

Designed to open the doors to the ingredients, scientists and philosophy behind Bounce Back, a totally redesigned experience packs a punch, introducing consumers to all the magic behind the recovery drink.

Vibrant and dynamic
With a vibrant new look and dynamic animations, the entire site is designed to be lively and move with motion, adapting to reflect the variety of your day.
Building consumer trust
With a long-term goal to build consumer trust, we focused on bringing in answers to common questions, and building in scientific information across the site.
Hear from other customers
Feedback is a critical sense-check, and we wanted to surface the excellent reviews directly from some of our customers, so you can see what they think.
Social moments
We brought some of the social moments of Bounce Back into our site, bringing some of our favourite moments of caffeine-free recovery to you.
Meet the people behind Bounce Back
With a trusted team of experts, we wanted to highlight the people behind the Bounce Back brand, so you can trust what we say is always backed by science.

Vibrant and dynamic
With a vibrant new look and dynamic animations, the entire site is designed to be lively and move with motion, adapting to reflect the variety of your day.
Building consumer trust
With a long-term goal to build consumer trust, we focused on bringing in answers to common questions, and building in scientific information across the site.
Hear from other customers
Feedback is a critical sense-check, and we wanted to surface the excellent reviews directly from some of our customers, so you can see what they think.
Social moments
We brought some of the social moments of Bounce Back into our site, bringing some of our favourite moments of caffeine-free recovery to you.
Meet the people behind Bounce Back
With a trusted team of experts, we wanted to highlight the people behind the Bounce Back brand, so you can trust what we say is always backed by science.

Vibrant and dynamic
With a vibrant new look and dynamic animations, the entire site is designed to be lively and move with motion, adapting to reflect the variety of your day.
Building consumer trust
With a long-term goal to build consumer trust, we focused on bringing in answers to common questions, and building in scientific information across the site.
Hear from other customers
Feedback is a critical sense-check, and we wanted to surface the excellent reviews directly from some of our customers, so you can see what they think.
Social moments
We brought some of the social moments of Bounce Back into our site, bringing some of our favourite moments of caffeine-free recovery to you.
Meet the people behind Bounce Back
With a trusted team of experts, we wanted to highlight the people behind the Bounce Back brand, so you can trust what we say is always backed by science.

Perfect anywhere

As elegant on web as on mobile.

With a rich experience on web and mobile, we designed every page to feel right at home, so you can browse detailed information and check out with ease on the go, or at home.

Say yes to recovery
From the beginning, Bounce Back set out to swap Caffeine for natural energy – and it all starts with saying yes to recovery.
The science behind the magic
Beyond magic, our drinks are packed with 17 active ingredients, supporting a range of different benefits for the body. We brought these out of the can and into home.
Our active ingredients
To help share the scientific benefits of Bounce Back, we designed a suite of 17 ingredient symbols, with 3 different variants, to make it easy to spot and champion the natural ways you're supported every day.
Locate nearby stores
With our Find Stores page, you can easily find local stockists on the map with Bounce Back availability, so you can get your caffeine-free energy in your weekly shop.

Say yes to recovery
From the beginning, Bounce Back set out to swap Caffeine for natural energy – and it all starts with saying yes to recovery.
The science behind the magic
Beyond magic, our drinks are packed with 17 active ingredients, supporting a range of different benefits for the body. We brought these out of the can and into home.
Our active ingredients
To help share the scientific benefits of Bounce Back, we designed a suite of 17 ingredient symbols, with 3 different variants, to make it easy to spot and champion the natural ways you're supported every day.
Locate nearby stores
With our Find Stores page, you can easily find local stockists on the map with Bounce Back availability, so you can get your caffeine-free energy in your weekly shop.

Say yes to recovery
From the beginning, Bounce Back set out to swap Caffeine for natural energy – and it all starts with saying yes to recovery.
The science behind the magic
Beyond magic, our drinks are packed with 17 active ingredients, supporting a range of different benefits for the body. We brought these out of the can and into home.
Our active ingredients
To help share the scientific benefits of Bounce Back, we designed a suite of 17 ingredient symbols, with 3 different variants, to make it easy to spot and champion the natural ways you're supported every day.
Locate nearby stores
With our Find Stores page, you can easily find local stockists on the map with Bounce Back availability, so you can get your caffeine-free energy in your weekly shop.

Redesigned product pages

Checkout that kicks ass.

We set out to entirely redesign the product pages, giving the most essential information and options up front, with more detail on benefits and ingredients as you scroll.

Designed to kick ass, champion the positive benefits of Bounce Back, and to showcase the different flavour options available, the new product experience is much simpler, and makes it super easy to check out.

A vibrant new product experience
We designed a vibrant new product experience to celebrate flavour and energy, across a range of different tastes.
All the details you need
No more guessing. At checkout, you'll find all the information you need to feel confident in your purchase, whether you buy an individual flavour, or combo pack.
Ingredients that go the distance
A suite of powerful ingredients support you across gut health, metabolism, energy and more. We brought this information front and centre.
Questions? We have answers
It's normal to be sceptical of health claims, and Bounce Back is designed to be transparent, with answers to many of the most common questions.

A vibrant new product experience
We designed a vibrant new product experience to celebrate flavour and energy, across a range of different tastes.
All the details you need
No more guessing. At checkout, you'll find all the information you need to feel confident in your purchase, whether you buy an individual flavour, or combo pack.
Ingredients that go the distance
A suite of powerful ingredients support you across gut health, metabolism, energy and more. We brought this information front and centre.
Questions? We have answers
It's normal to be sceptical of health claims, and Bounce Back is designed to be transparent, with answers to many of the most common questions.

A vibrant new product experience
We designed a vibrant new product experience to celebrate flavour and energy, across a range of different tastes.
All the details you need
No more guessing. At checkout, you'll find all the information you need to feel confident in your purchase, whether you buy an individual flavour, or combo pack.
Ingredients that go the distance
A suite of powerful ingredients support you across gut health, metabolism, energy and more. We brought this information front and centre.
Questions? We have answers
It's normal to be sceptical of health claims, and Bounce Back is designed to be transparent, with answers to many of the most common questions.

A significant bounce

Impact by numbers.

Designed to bring Bounce Back's site towards healthier stickiness, lower churn, better load times and a much better storytelling experience, the new site was entirely redesigned and rebuilt.

From the ground up, a faster, fully bespoke site drove and retained much higher traffic, with 20% higher total order values, time to order way down and conversion rates up.

3x faster site load time
Total speed measured with new site (public build) vs existing site.
2x lower less than 60-seconds churn
Total churn rate measured with new site (public build) vs existing site, over a seven day period.
95% positive reaction
Total reaction measured based on online perception scorings and surveys indicating significantly higher reception (95% positive or very positive) compared with the existing site (75% positive and just 25% very positive).
96 custom components
Total components developed in the design system and consumed by the development team.
No downtime
Total time where users could not access and purchase from the Bounce Back online storefront. Measured during development.

3x faster site load time
Total speed measured with new site (public build) vs existing site.
2x lower less than 60-seconds churn
Total churn rate measured with new site (public build) vs existing site, over a seven day period.
95% positive reaction
Total reaction measured based on online perception scorings and surveys indicating significantly higher reception (95% positive or very positive) compared with the existing site (75% positive and just 25% very positive).
96 custom components
Total components developed in the design system and consumed by the development team.
No downtime
Total time where users could not access and purchase from the Bounce Back online storefront. Measured during development.

3x faster site load time
Total speed measured with new site (public build) vs existing site.
2x lower less than 60-seconds churn
Total churn rate measured with new site (public build) vs existing site, over a seven day period.
95% positive reaction
Total reaction measured based on online perception scorings and surveys indicating significantly higher reception (95% positive or very positive) compared with the existing site (75% positive and just 25% very positive).
96 custom components
Total components developed in the design system and consumed by the development team.
No downtime
Total time where users could not access and purchase from the Bounce Back online storefront. Measured during development.

Designed with love in London.

All iconography, illustrations and visuals were hand crafted by Jackson.

Personal

Commercial

Polaris School

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About

iPhone, iPad, Mac and Apple Watch are registered trademarks of Apple Inc. TfL, Oyster and the TfL logo are trademarks of Transport for London. Hermes, the Hermes logo and wordmark are trademarks of Hermes. The Bounce Back logo is a trademark of Bounce Back Drinks Limited. All other logos and wordmarks are the respective trademarks of their owners. No infringement is intended.

All testing information (including comparisons against production versions) is accurate as of the time of print, or the time of the studies undertaken. No liabilities are assumed for any mistakes, inaccuracies or factual errors made in the publishing of the case studies contained herein.