ParksPass

Your parks, properly rated. Safety, scenery and everything in between.

ParksPass grew from a simple personal frustration — there was no good way to compare parks. No reliable sense of what you'd actually find when you got there. So I built one.

The app opens up parks and public spaces to more people through a totally new approach to grading and visiting, built around four things that really matter: safety, amenities, quality and scenery. Rich, lively visuals capture the diversity of every space, from a quiet urban green to a sprawling countryside park. Transparent ratings help solo visitors and families alike plan with confidence, connecting communities with the spaces they care about and can access. A modern home for the spirit of the Park Ranger.

Year

2024-25 (Updates in 2026)

Scope

Product Design, Visuals

Client

Personal

Platform

iOS, iPadOS

Introducing ParksPass

A new go-to park planner, with a focus on safety and amenities.

Wherever you go, ParksPass is a parks planner designed to help you find, explore and review parks, public spaces and museums for any city in the world.

With a bold, beautiful UI, simple grading, and friend invitations, you can compare places, bring friends into the fold, share what you think and organise a hang out in the park, with ease.

Plus, families can make more informed decisions on where to spend the day with kids, with detailed safety guidance and you can check out what amenities are available, before you get there.

See all your parks
Check out the best parks, public spaces and museums, sorted by highest-rated, your favourites or the most popular with your friends.
Bring your friends
Parks are better together. With a simple interface, you can check out where your friends are, when they're free, and invite them with a tap.
Invite anyone
Save time with statuses. Just get searching and see when your friends are next available, and invite them to ParksPass if they're not already there.

See all your parks
Check out the best parks, public spaces and museums, sorted by highest-rated, your favourites or the most popular with your friends.
Bring your friends
Parks are better together. With a simple interface, you can check out where your friends are, when they're free, and invite them with a tap.
Invite anyone
Save time with statuses. Just get searching and see when your friends are next available, and invite them to ParksPass if they're not already there.

See all your parks
Check out the best parks, public spaces and museums, sorted by highest-rated, your favourites or the most popular with your friends.
Bring your friends
Parks are better together. With a simple interface, you can check out where your friends are, when they're free, and invite them with a tap.
Invite anyone
Save time with statuses. Just get searching and see when your friends are next available, and invite them to ParksPass if they're not already there.

Parks and places on the go

Every park has its perks.

With ParksPass, you can instantly check out the details for any park or public place, with quick access to the scores and highlights you should check out.

You can easily see rich visuals and recommendations from locals and tour guides, including your friends' favourites. Save a park for later and access from your Saved tab, and grade the park based on your own visit.

Know the score
See all the information you need on a park, including upcoming events, highlights and different scores, plus which of your friends recommend or have visited recently.
Check out the data
All the data you need on safety, amenities, quality and scenery, without the hassle. Tap into a section for a detailed summary, and see a top level overview.
Know your amenities
No more guessing when it comes to toilets, lighting, cafes, signage and more. Check out all available amenities in one view.

Know the score
See all the information you need on a park, including upcoming events, highlights and different scores, plus which of your friends recommend or have visited recently.
Check out the data
All the data you need on safety, amenities, quality and scenery, without the hassle. Tap into a section for a detailed summary, and see a top level overview.
Know your amenities
No more guessing when it comes to toilets, lighting, cafes, signage and more. Check out all available amenities in one view.

Know the score
See all the information you need on a park, including upcoming events, highlights and different scores, plus which of your friends recommend or have visited recently.
Check out the data
All the data you need on safety, amenities, quality and scenery, without the hassle. Tap into a section for a detailed summary, and see a top level overview.
Know your amenities
No more guessing when it comes to toilets, lighting, cafes, signage and more. Check out all available amenities in one view.

Early concept video

Clean illustrations

Richly illustrated, to make finding the right park easier.

Designed to compliment the Bramble design system, rich illustrations make ParksPass much more enjoyable for families and individuals to use, and easier for kids to understand.

Visuals guide navigation, making it much easier to get around with more realistic maps, easy signage for entry and exit points, and suggested upcoming events you'll love.

Suggested key places to navigate
With Key places, ParksPass can help you to get around a park and to arrange convenient meet up points if your group get lost, provide orientation guidance on exits and entrances, and get detailed guidance on opening times provided by park managing bodies.
A detailed overview of amenities
Knowing which amenities are on offer at a park can save a lot of time and effort. Quickly check which are available, find opening hours and more. Across more than 40 different amenity highlights, you can confidently know what to expect.
A more robust grading structure
Way beyond a five-star rating, an in-depth grading structure across many different data points and measures means you can visit a park with confidence across safety, amenities, quality and scenery.

Suggested key places to navigate
With Key places, ParksPass can help you to get around a park and to arrange convenient meet up points if your group get lost, provide orientation guidance on exits and entrances, and get detailed guidance on opening times provided by park managing bodies.
A detailed overview of amenities
Knowing which amenities are on offer at a park can save a lot of time and effort. Quickly check which are available, find opening hours and more. Across more than 40 different amenity highlights, you can confidently know what to expect.
A more robust grading structure
Way beyond a five-star rating, an in-depth grading structure across many different data points and measures means you can visit a park with confidence across safety, amenities, quality and scenery.

Suggested key places to navigate
With Key places, ParksPass can help you to get around a park and to arrange convenient meet up points if your group get lost, provide orientation guidance on exits and entrances, and get detailed guidance on opening times provided by park managing bodies.
A detailed overview of amenities
Knowing which amenities are on offer at a park can save a lot of time and effort. Quickly check which are available, find opening hours and more. Across more than 40 different amenity highlights, you can confidently know what to expect.
A more robust grading structure
Way beyond a five-star rating, an in-depth grading structure across many different data points and measures means you can visit a park with confidence across safety, amenities, quality and scenery.

Bramble design system

A simple system made for use at day and night.

The Bramble design system is built to be big, beautiful and easy to scan. With tall, rich serif titles, round smooth edges, light drop shadows and big vibrant visuals, ParksPass is designed to have real character, bringing life to the parks and making it so much more fun to find green spaces.

To compliment the design system, our namesake crocodile, Bramble, guides you through onboarding and rating. His mouth actually becomes the rating slider, and he's always on hand to provide key details or call out local spots to check out.

Meet Bramble
Our resident crocodile, Bramble, is your guide between parks, an expert in local amenities and a very tough critic. Chat to Bramble in-app for recommendations tailored to you.
Beautiful on iPad
Built to be beautiful on iPad too, ParksPass takes full advantage with a rich left hand rail for all your parks, and big vibrant overviews on the right, with full bleed artwork and all the scores visible in one view.
Glows in the dark
Day or night, ParksPass makes it easy to spot scores and summaries for every park. The whole UI is designed to seamlessly adapt between appearances, while maintaining its identity.
Light and elegant
Designed to be simple, light and elegant, the user experience focuses on distilling complex information into easily intelligible screens you can get around with no hassle.

Meet Bramble
Our resident crocodile, Bramble, is your guide between parks, an expert in local amenities and a very tough critic. Chat to Bramble in-app for recommendations tailored to you.
Beautiful on iPad
Built to be beautiful on iPad too, ParksPass takes full advantage with a rich left hand rail for all your parks, and big vibrant overviews on the right, with full bleed artwork and all the scores visible in one view.
Glows in the dark
Day or night, ParksPass makes it easy to spot scores and summaries for every park. The whole UI is designed to seamlessly adapt between appearances, while maintaining its identity.
Light and elegant
Designed to be simple, light and elegant, the user experience focuses on distilling complex information into easily intelligible screens you can get around with no hassle.

Meet Bramble
Our resident crocodile, Bramble, is your guide between parks, an expert in local amenities and a very tough critic. Chat to Bramble in-app for recommendations tailored to you.
Beautiful on iPad
Built to be beautiful on iPad too, ParksPass takes full advantage with a rich left hand rail for all your parks, and big vibrant overviews on the right, with full bleed artwork and all the scores visible in one view.
Glows in the dark
Day or night, ParksPass makes it easy to spot scores and summaries for every park. The whole UI is designed to seamlessly adapt between appearances, while maintaining its identity.
Light and elegant
Designed to be simple, light and elegant, the user experience focuses on distilling complex information into easily intelligible screens you can get around with no hassle.

Truly designed for park lovers

Impact by numbers.

ParksPass was built out of a shared love of parks between different park fans, and myself.

Designed to be simple, and lightweight, allowing for large scale testing informing the development and refinement much earlier in the design process, ParksPass is a delight to use and really fun visually to explore. Feedback was super positive across testing groups, and many of the key core grading components were agreed as an interview group.

11 interviewees
Across preliminary, “mid-design” and early build tests, 11 interviewees gave feedback, steer and perspective on ParksPass.
48 unique components
The Bramble design system is incredibly lean, with just 48 unique components, and the rest being entirely native.
100+ parks visited for testing
Truly built from a place of a love of parks, more than 100 parks were visited across London for testing, creating a strong, large data set.
100% SwiftUI
Designed and build ground up for lightning fast experiences on iPhone and iPad, ParksPass was made entirely using swiftUI.

11 interviewees
Across preliminary, “mid-design” and early build tests, 11 interviewees gave feedback, steer and perspective on ParksPass.
48 unique components
The Bramble design system is incredibly lean, with just 48 unique components, and the rest being entirely native.
100+ parks visited for testing
Truly built from a place of a love of parks, more than 100 parks were visited across London for testing, creating a strong, large data set.
100% SwiftUI
Designed and build ground up for lightning fast experiences on iPhone and iPad, ParksPass was made entirely using swiftUI.

11 interviewees
Across preliminary, “mid-design” and early build tests, 11 interviewees gave feedback, steer and perspective on ParksPass.
48 unique components
The Bramble design system is incredibly lean, with just 48 unique components, and the rest being entirely native.
100+ parks visited for testing
Truly built from a place of a love of parks, more than 100 parks were visited across London for testing, creating a strong, large data set.
100% SwiftUI
Designed and build ground up for lightning fast experiences on iPhone and iPad, ParksPass was made entirely using swiftUI.

Designed with love in London.

All iconography, illustrations and visuals were hand crafted by Jackson.

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