Canwha

Canwha

Hear your way there. A new kind of tube experience for the blind community.

Canwha began with an open brief from Transport for London and a question worth asking: what does the tube experience feel like when you can't see it? Focusing on the blind community as one of transport's most underserved groups, we set out to explore how sound alone could guide, reassure and direct.

The result sits between the physical and digital world. A simple app paired with powerful in-station beacons builds a dedicated navigation experience from the ground up — rich soundscapes and intelligent narration guiding users through every step, from topping up an Oyster to tapping in, finding the platform and catching the right train. Fully voice-operable, with deep controls for cadence, frequency and detail, Canwha puts the whole journey in reach.

Year

2025

Scope

Product Design, Visuals

Client

Transport for London (TfL)

Platform

iOS

Introducing Canwha

Introducing Canwha

A new way to navigate the Underground with just sound.

Designed to help improve a continuous problem of navigation for the blind and low vision community on TfL services, Canwha brings together sound and visuals to enhance navigation for everyone – including fully-sighted individuals.

Ambient chimes for navigation, turn-by-turn guidance, immediate help, and voice feedback from A to B, all designed to make navigation on the Tube so much better.

Highly customisable

Highly customisable

A rich, expressive experience however you like it.

Beyond simple customisation, Canwha allows for deeply granular and personal control over almost every setting in the product, from icon size, to exact train arrival chime, voice input complexity, spatial range variance, name and speech cadence, sensitivity of dial and so much more.

It's a totally new view on individual product ownership, where there is no general experience – every Canwha version is totally unique to the user.

Accessibility

Accessibility

Built for harmony between sight and sound.

Co-created across sound and visuals, with chime and background sound development at the same time as visual UI development, the entire platform is designed to be fully accessible by voice and touch.

Granular "micro-chirps" for dial steps, coupled with haptic feedback, and callout chimes for successful voice activations, are created to go further and actually end to end build the whole product to work beautifully for blind users.

Dot System

Dot System

A system that moves with you, no matter where you go.

The Dot System was designed with an ambitious goal to co-ordinate a consistent grid of dots, to animate and reflect the liveliness of different input and interaction models.

Dots are used for actions icons, buttons, audio and voice input and output, and as decorative components – creating a lively, focused material for communication.

Designed with love in London.

All iconography, illustrations and visuals were hand crafted by Jackson.

Copyright & Properties

iPhone, iPad, Mac and Apple Watch are registered trademarks of Apple Inc. TfL, Oyster and the TfL logo are trademarks of Transport for London. Hermes, the Hermes logo and wordmark are trademarks of Hermes. The Bounce Back logo is a trademark of Bounce Back Drinks Limited. All other logos and wordmarks are the respective trademarks of their owners. No infringement is intended.

All testing information (including comparisons against production versions) is accurate as of the time of print, or the time of the studies undertaken. No liabilities are assumed for any mistakes, inaccuracies or factual errors made in the publishing of the case studies contained herein.

Copyright Jackson Moran 2026-27. All rights reserved.

Designed with love in London.

All iconography, illustrations and visuals were hand crafted by Jackson.

Copyright & Properties

iPhone, iPad, Mac and Apple Watch are registered trademarks of Apple Inc. TfL, Oyster and the TfL logo are trademarks of Transport for London. Hermes, the Hermes logo and wordmark are trademarks of Hermes. The Bounce Back logo is a trademark of Bounce Back Drinks Limited. All other logos and wordmarks are the respective trademarks of their owners. No infringement is intended.

All testing information (including comparisons against production versions) is accurate as of the time of print, or the time of the studies undertaken. No liabilities are assumed for any mistakes, inaccuracies or factual errors made in the publishing of the case studies contained herein.

Copyright Jackson Moran 2026-27. All rights reserved.

Designed with love in London.

All iconography, illustrations and visuals were hand crafted by Jackson.

Copyright & Properties

iPhone, iPad, Mac and Apple Watch are registered trademarks of Apple Inc. TfL, Oyster and the TfL logo are trademarks of Transport for London. Hermes, the Hermes logo and wordmark are trademarks of Hermes. The Bounce Back logo is a trademark of Bounce Back Drinks Limited. All other logos and wordmarks are the respective trademarks of their owners. No infringement is intended.

All testing information (including comparisons against production versions) is accurate as of the time of print, or the time of the studies undertaken. No liabilities are assumed for any mistakes, inaccuracies or factual errors made in the publishing of the case studies contained herein.

Copyright Jackson Moran 2026-27. All rights reserved.